Fitbit is officially scared of Apple

Fitbit Earlier this week, Fitbit unveiled its latest gadget: The Blaze smartwatch. For the most part, investors were unimpressed, sending shares down by 12% when the new device was announced. Blaze isn't the first smartwatch that Fitbit offers, but it does show that Fitbit is serious about its continued move upmarket into full-featured wearable territory. This strategic shift has already translated into meaningful increases in average selling prices, and the market for smart wearables is expect...